This is a conceptual case study for an eCommerce website and developed for a fictional small business by utilizing the elements of user experience. Consideration was given to brand identity, the business goals and success metrics to indicate how to effectively meet the user's goals. The site was hand-coded using HTML5 and CSS3.
The workflow process included determining site objectives, user needs, functional specifications, content inventory, information architecture, interaction design, wireframes, branding, logo design, visual designs, resulting in a final protosite that would include a shopping cart.
Tools: Illustrator | Photoshop | AptanaStudio